Performance Coaching




Dear Peak Performer/ Game changer/ Maverick...

Thank you for your interest in our programme. We've put together this proposal that illustrates Lean Practice's High Impact Performance Coaching programme.

This programme will be enable you to raise performance and deliver your business objectives and your life goals. It's a mix of pure coaching, mentoring and leadership development that is all centred on you and your personal mastery.

Please take a look at our approach. If your happy with it we could engage direct or like other clients your organisation may be willing to pay for it.

Should you want to engage direct and be in control of your performance without having to wait hit the agree button and we will kick start the process.

If you have any questions, please get it in touch.


Head of Performance,

Lean Practice Ltd

Why ?

We need to thrive...

The world is becoming more volatile, uncertain, complex and ambiguous.

It's a challenge to survive.

To thrive you need unprecedented levels of personal mastery.

An awesome ability to be hyper-productive, disciplined and responsive.

Everyone of us has this potential so we can leverage the opportunities in front of us. To step up and play a bigger game and make a ripple effect of positive change.

At Lean Practice our coaches work with leaders who have made the choice.

Who are willing to dig deep and persevere to make significant change.

Who have the burning ambition to reach their full potential.

Our Job... is to get them there.

We act as “Sherpas” to help leaders to reach the destination they seek. We coach, guide, mentor and lead leaders to unlock more potential and to remove the interference, we all face.

"It's not how fast you run. It's how little you slow down"


Why should you embark on this journey

We have so much to contribute to this world and one life to do it in. We can choose to drift or we can set a course of action to develop our performance.

We can choose to thrive in this world.

Our coaching programme will:

  • Improve your ability to thrive under pressure
  • Make you more self aware
  • Build your self-reliance
  • Build emotional intelligence by understanding different perspectives
  • Unlock limiting beliefs and dualism's that are holding you back
  • Make you more energised to create positive change
  • Develop discipline with routines & actions to drive positive interactions
  • Transform you to being hyper-productive
  • Help you spend more time experiencing a higher state of consciousness and experience the well-being effect of being in this state.
  • Develop your communication and listening skills
  • Set you up to be your best, day in day out and spread that ripple effect to others.
  • Build a sustainable life, where mind, body and soul are all aligned.

  • Our Approach

    Our Coaching Principles

    Our "Sherpa" method allows us to adopt different styles of leadership, coach, mentor to help guide our clients. To create the developmental breakthroughs they need to step up their coaching.

    We are challenging yet empathetic.

    We listen but talk if we need to.

    We are direct yet tactful.

    We are courageous yet patient.

    We are mindful yet dynamic.

    We do what we need to help create the developmental breakthroughs needed to make a sustained step change in performance.

    The Performance Formula

    We use Tim Gallway's ("Inner Game" fame) formula for performance. Used by our own GB Olympians and synergises with other methods of raising performance and value like "Lean thinking" and "Agile concepts".

    Performance = Potential - Interference

    We use this throughout our engagement. If you unlock potential and remove the interference you'll be flying.

    The interference comes in many facets. We take an holistic approach to performance and uncover all areas of self, our mind, body and spirit. Along with our environment, oru relationships and the way we do things.

    Big hitting Combos

    Why are we different?

    Big hitting combo's

    To raise performance of key leaders most organisations embark on leadership development programmes or targeted coaching engagements.

    There are some great leadership development programmes out there but sadly they fail to transform the leadership to the desired levels. 6 months later the learnings are no longer applied and the leader has reverted back, no longer advancing performance.

    Targeted coaching, develops the leaders ability by opening up the capacity to deliver their potential within their current capabilities. Marginal gains are made but in this world of exponential change is it enough?

    Lean Practice combines leadership development (improving capability) with coaching (building capacity). It combines these within a structured programme over a long duration. Close attention is paid to what the leader is doing. Learning transfer is evident and behaviour change is sustained. The person is transformed.

    Lean Practice designs and curates leadership interventions. Lean Practice conducts the research into raising human performance and producing sustained business excellence. The leaders on our programmes are no longer lost in a world saturated with the knowledge of what great leaders or peak performers do. Lean Practice picks the best and helps the leaders apply it.

    We close the gap between knowing vs doing.

    We call it performance coaching. Some call it transformational training, others leadership development. We don't mind what it's called, we just care that performance is raised and sustained.

    Our coaching approach

    Coaching Process - G.R.I.T

    Most coaching processes are similar. It's what you do within the process that makes the coaching work or not. Our model uses the acronyms GRIT. We call it that because you need "grit" and lots of it to improve performance. We don't like to give the impression we have the silver bullet and everything is going to be easy. It's not, it's really difficult, that's why we only get 5% of the population reaching peak performance. To move out of the 95% you need to have grit to push pass the status quo. To stay focused on the goal. To overcome the obstacles in your way.

    Goal - Establish where you want to go.

    Clarify Performance criteria. Success factors. Key Performance Indicators. Process goals.

    Route - Understand where you are and what’s ahead.

    Identify where you are in light of the goal and the terrain ahead. Decide on the development breakthroughs required.

    Ideas - Create ideas and plan action.

    Create ideas, learn best practice, decide on measurable actions to take.

    Take Action - Execute and Experiment.

    Disciplined execution with strong governance. Robust reflection and systematic approach to adopting the learnings.

    Your Journey

    Journey to Peak Performance

    We like to depict a journey up a mountain. The goal is to reach the top but seems to far away and to daunting to even take a step.

    We break the journey to the top into stages. We call them "Basecamps". The journey from one basecamp to the next is called an expedition or exped for short.

    At each basecamp you will meet with your coach and like minded people like oyu who all want to push the limits in pursuit of excellence. You'll discuss the previous exped and see if your ready for the next one. Goals and measures will be established and actions set

    Along the way we help you with what we call "Campfires". Not singing "Cum by ar" but checking in, to see how the exped is going and to help you overcome any blockers. We have an closed online community where you can share you progress and encourage others, a place for learning and sharing.

    At times on expeds we may see a developmental opportunity which will help you accelerate the pace of change or help you from slipping back. These adhoc interventions are referred to as "Sandbag Moments" our chance to tell you a story and share insights.



    Define Performance and set the goals. Create the internal commitment to start making the changes.



    Build the capacity for change. Equip yourself with the mindset, behaviours, routines and rituals to step up performance.



    Create the development breakthroughs to unlock potential and reduce the interference.



    Build habits to sustain the performance gained and accelerate improvements through marginal gains and innovative leaps.

    All our basecamps will be held at our academy in York.

    Return of Investment?

    Am I going to get my bang for my buck?

    Individual Point of View:

    If you raised your performance, how much more valuable would you be in the market place? What would a promotion look like in terms of monetary value? A quick cost/benefit analysis of value paid for your performance vs the cost of the programme will allow you to see the return of investment.

    However the return is not just monetary. The powerful return of investment is the investment in self. The ability to learn and operate at higher levels; the ability to challenge and stretch oneself beyond what you thought was possible has been found to be the key to happiness. You can't put a price on that.

    Organisational Point of View:

    What is the value of raising performance for your organisation? This might be an easy question to answer. You may have a burning issue where you are losing "£XXX" every week. It's your leadership's responsibility to resolve. Their "Performance" can be measured against this. Resolving that issue could be the value you receive from this engagement.

    Another way to look at it is the reward and benefits you currently give your leadership. For their salary and other benefits you expect 100% performance. You want and perhaps need more. Your high performers do the work of 1.5 of their peers. What would it look like if you got everyone like this. What would it look like if your high performers did twice the amount of work or delivered twice the amount of revenue or profit than their peers. That is where your value is at.

    Return of investment - it's an easy calculation based on the above. Another way is what if you don't do anything and they leave? Typical recruitment costs can be around 15% of a persons salary to the business.

    We like to work with people who recognise this value. We help our clients realise and show case it.


    "I have personally undertook the ‘Performance Coaching Programme’ which has been invaluable to me on my leadership journey. Aaron (my coach) is a force of nature who brings immense energy to the tasks he undertakes. He is highly engaging and a great communicator at all levels of an organisation with a rare talent of making the complex sound simple. As a coach he is particularly good at increasing positive motivation, challenging your thinking and bringing a new perspective to the most difficult of situations. I highly recommend Aaron and Lean Practice Ltd, as both a performance coach and as a change agent to any organisation looking to take the next step towards excellence"

    Chris Gannon, European Operations Director

    "Aaron has been my leadership coach and mentor since 2014. Developing and coaching people is not a job for Aaron this is more of a vocation. He’s totally committed to being the best he can be to ensure you in turn are the best you can be. A few hours with Aaron and you are reflecting on the art of the possible for the next 3 weeks, followed by him holding you to account for making progress on the 'big goals' that really count. A real leader a real agent for change and a genuine decent bloke. I would totally recommend Aaron and the team at Lean Practice, it will change how you think, lead and drive a real culture of improvement. Their Epic"

    Barry McDonnell, Manufacturing Director

    "I met with Aaron for a coaching session and came away feeling very inspired and enthused - feel like I can conquer so many things now! Aaron is such an amazing source of energy and focus, you cannot help but feel inspired, during the session he helped me look at what was important for me to focus on right now, as well as giving direction on how to set yourself up for personal growth, to look forward at goals and metrics of success. I would highly recommend Aaron to anyone looking to change for the better, either within their business or for themselves and their own career path."

    Rachel Wallis, Media Development Manager

    "Aaron is a results driven individual who embraces change and challenge. He is a very good coach, with the right listening skills,but also able to challenge points of view and find the real issuesto be addressed. He is dynamic with high energy levels but alsoempathetic and a natural leader in a team."

    Ruth Euling, Sales Director

    Your Coach

    Aaron Penwill

    Aaron is Lean Practice Ltd Managing Director and Head of Performance. He's spent over 15 years leading transformation programmes for FTSE 250 organisations. Former Global Learning and Development Leader for De La Rue Plc and Continuous Improvement Director for Balfour Beatty Plc. Aaron has the hands on operational experience as well as being at the forefront of leadership development and process improvement.

    He's a loving husband and a dad of two wonderful children. He's an avid runner and adventurer having completed epic events like the Marathon Des Sables and the 10peaks race. He knows first hand what it takes to be a peak performer.

    Aaron specialises in how to spend more time in the "Flow State" and the gap between Knowing versus Doing. He is a go to person for lean and agile practices. He speaks on the Vistage circuit and regularly talks at events like Disrupt HR and the Project Management Institute.


    Scope of Work

    4 months of Performance Coaching plus lifetime support via our online invite only membership community

    x4 Basecamp Sessions - Face to Face Group coaching sessions/workshops at our office in York

    x4 Campfire Sessions - Check-In calls, phone or skype/zoom

    List of learning resources as required

    Access to your coach via phone and email throughout engagement.

    Invitation to our exclusive online membership community

    Schedule of Works

    This latest intake the dates will be...

    Tuesday 27th August 2019

    Monday 23rd September 2019

    Monday 21st October 2019

    Monday 18th November 2019

    Payment Schedule

    Payment Schedule for this programme will be in full or by a monthly payment plan.

    On accepting this proposal, you are then bound to the terms and conditions outlined below.

    There is an option to pay direct once you accept. Alternatively an invoice will be sent to you for the requested payment.

    Monthly plans must have a direct debit set up for the term of the plan.


    Below we have illustrated your "Performance Investment". The package outlines the scope of work. Please read through our terms and conditions as accepting this proposal will form our contract of work together.

    Performance Investment

    Your investment in your personal mastery.

    Evolve. Further. Faster

    Play a bigger game

    Take control of your performance

    Book your place via the eventbrite link below:

    Ensure you read our terms and conditions



    Terms of Business

    Welcome to MSP-Leadership Ltd (“MSP”). These Terms of Business are intended to explain our obligations as a service provider and Your obligations as a customer. Please read them carefully.

    These Terms are binding on any use of our services and apply to You from the time that MSP provides you with a Consulting Agreement or accept and approve the proposal.

    MSP’s service will evolve over time based on delegate feedback. These Terms are not intended to answer every question or address every issue raised by the use of the MSP service. MSP reserves the right to change these terms at any time, effective upon the posting of modified terms and MSP will make every effort to communicate these changes to You via email or notification via the Website. It is likely the terms of use will change over time. It is Your obligation to ensure that You have read, understood and agree to the most recent terms available on the Website.

    By registering to use the Service you acknowledge that You have read and understood these Terms and have the authority to act on behalf of any person for whom You are using the Service. You are deemed to have agreed to these Terms on behalf of any entity for whom you use the Service.

    These Terms were last updated at the close of business on 24th May 2018.



    means the Consulting Agreement or Proposal


    means the monthly fee (excluding tax) payable by You in accordance with the Fee Schedule.

    "Confidential Information"

    includes all information exchanged between the parties to this Agreement, whether in writing, electronically or orally, including the Service but does not include information which is, or becomes, publicly available other than through unauthorised disclosure by the other party.


    means any data inputted by You or with Your authority into the Website.

    "Fee Schedule"

    means the information relating to billing set and agreed on the MSP-Leadership Consulting Agreement.

    "Intellectual Property Right"

    means any patent, trade mark, service mark, copyright, moral right, right in a design, know-how and any other intellectual or industrial property rights, anywhere in the world whether or not registered.


    means the Consulting, Training, Development & Coaching.


    The “Client/Coachee” is the person(s) being coached, or a delegate of a programme.

    “Programme Sponsor or Sponsor”

    The “sponsor” is the entity (including its representatives) paying for and/or arranging for coaching services to be provided. In all cases, coaching engagement agreements should clearly establish the rights, roles and responsibilities for both the client and sponsor if the client and sponsor are different people.


    means the Internet site at the domain


    means MSP-Leadership Limited which is Registered as a limited company in the UK 07380829 VAT 272 7323 03. Blake House, 18 Blake Street, York YO1 8QG.

    "Invited Delegate"

    means any person or entity, other than the Programme Sponsor, that uses the Service with the authorisation of the Programme Sponsor from time to time.


    means the Programme Sponsor, and where the context permits, an Invited Delegate. "Your" has a corresponding meaning.

    1) Use of Service

    MSP grants You the right to access and use the Service in the agreed method, whether - Face to face, telephone or video chat with the delegate roles available to You according to Your agreement. This right is non-exclusive, non-transferable, and limited by and subject to this Agreement. You acknowledge and agree that, subject to any applicable written agreement between the Programme Sponsor and the Invited Delegates, or any other applicable laws:

    1. the Programme Sponsor determines who is an Invited Delegate.

    2. the Programme Sponsor is responsible for all Invited Delegates’ use of the Service;

    3. the Programme Sponsor controls each Invited Delegate’s Service at all times, and can review or change an Invited Delegate’s involvement at any time and for any reason.

    2) Appointment

    1. We agree to supply the Services to you and you agree to pay the Fee for the same subject to these Terms.

    2. The exact date and time of our supply of the Services is outlined in the proposal document or consulting agreement, or both parties confirm a date and time via email, or by means of a booking system such as “Calendly”.

    3. The amount of the Fee shall be agreed in advance between the parties when you accept our proposal, or sign our consulting agreement, or select one of the Services by our website / booking system. By selecting/accepting/signing, you are agreeing to pay the Fee in line with the payment schedule as stated in the proposal.

    4. No variation to these Terms shall be binding unless agreed in writing and signed by both parties.

    3) Your Status

    1. By purchasing services from us, you warrant that: (i) You are legally capable of entering into binding contracts; and (ii) You are at least 18 years old.

    2. You understand that your consulting/coaching/training results are dependent on your actions. You enter with the full understanding that you are wholly responsible for creating your own results.

    3. You understand and agree that the Services provided by us is in no way to be construed as psychological counselling or therapy.

    4) Our obligations

    1. We shall endeavour to provide the Services in accordance with these Terms.

    2. If we cancel the Services or a Session, as applicable, for any reason, we shall offer you a new date for the Services or the Session and no additional Fee shall be payable by you.

    3. We acknowledge that anything you share with us is completely confidential. We undertake not to disclose any information you share with us in any session in any way whatsoever (unless in the unlikely event we are required to do so by law).

    4. We take your privacy seriously. You can see how we handle your data in our privacy policy.

    5) Your obligations

    1. You shall: (i) co-operate with us as reasonably necessary to enable us to provide the Services; and (ii) notify us of if you have any special requirements relating to the Services prior to us providing the Services.

    2. You understand that for our work to be effective it’s important for you to be as honest, open and at ease as possible.

    3. You shall notify us if: (i) you say or do anything in a session that you don’t feel comfortable with; and (ii) you have any concern at all with the way we are working.

    6) Payment

    1. Payment of the Fee by you to us shall be paid as per the Payment Schedule stipulated in the proposal.

    2. Payment of all sums shall be made in pounds sterling, through either online payment systems or via an invoice/direct BACS.

    3. You understand and agree that, in the event that you fail to comply with this Clause, we reserve the right to: (i) charge interest on any late payment in accordance with the Late Payment of Commercial Debts (Interest) Act 1998, on the amount unpaid at the rate of 8% per annum above the Bank of England base rate from time to time, from (and including) the date on which payment was due until (and excluding) the date on which payment in full is made; and (ii) claim compensation for any reasonable debt recovery costs incurred by us from you should any action be undertaken to obtain settlement of the account.

    4. All amounts payable by you under the Agreement are exclusive of amounts in respect of value added tax chargeable for the time being.

    7) Cancellation, Rescheduling and Credit

    Should youneed to cancel or reschedule the delivery of any of the services prior to the full delivery of these services, youshall provide written notice by email and make the payments on the dates specified in the “FeeSchedule”. In consideration, MSP will grant youa credit for fees already paid or scheduled to be paid and youwill be able to apply this credit toward the delivery of future services, provided, however,

    a. such rescheduled services shall be net of courses or services already deliveredand/or scheduled to be delivered per the scope of work outlined in the proposal.

    b. such services will be scheduled to be delivered within 90 Days of yourwritten notice at a mutually agreed time.

    c. such notice is given at least 30 days before the service delivery date.

    8) Intellectual property rights and confidentiality

    We have spent considerable time and costs in the development of our consulting/ coaching/training systems/processes and all information which we, our employees, agents or subcontractors provide in relation to the service provided. In the materials, including to but limited to information provided orally, in writing or electronic form and delivered in lectures/seminars/workshops/discussions/coaching, and consulting sessions.

    You acknowledge and agree that such information and materials may be confidential in nature and contain valuable trade secrets, technical and commercial know-how, specifications, inventions, process and initiatives.

    You shall not make or permit the making of any copies, reproductions, recordings, interpretations or analysis of course materials. You shall restrict disclosure of any confidential information to employees, agents or subcontractors as need to know for performance of the Contract, and shall ensure that such employees, agents or subcontractors are subject to obligations of confidentiality and obligations prohibiting the reproduction of materials corresponding to those that bind you.

    All intellectual property rights (defined below) in arising out of or in connection with the Agreement and in the Materials shall be owned by the Company and nothing in the Agreement shall grant you any Intellectual Property Rights.

    Intellectual Property Rights means all patents, right to inventions, utility models, copyright and related rights, trade-marks, service marks, trade, business and domain names, rights in trade dress or get-up, rights in goodwill or to sue for passing off, unfair completion rights, rights in design, rights in computer software, database right, topography rights, moral rights, rights in confidential information ( including, know-how and trade secrets) and any other intellectual property rights, in each case whether registered or unregistered and including all applications for renewals or extensions of such rights, and all similar or equivalent rights or forms in protection in any part of the world.

    This clause shall survive termination of the Contract.

    9) Limitation of liability

    1. We shall not be liable to you (excluding for personal injury or death, fraud, or wilful default) for any loss or damage (including without limitation, any direct, indirect, punitive or consequential loss or damages, or any loss of income, profits, goodwill, data, contracts, and whether in tort (including without limitation negligence, contract or otherwise) that may result in connection with the Services.

    2. Our liability to you shall always be limited to the amount paid, if any, by you for the Services.

    10) Publicity and Marketing

    MSP will work within the clients Non-Disclosure Agreement at all times. The client authorises MSP to utilise the clients logo and associated trademarks as well as any media, photos, or footage from the programme solely for the purpose of marketing MSP’s services. MSP will seek yourapproval of all intended media posts. Youwill seek MSP approval for all intended media posts that reference theprovided servicein anyway.

    11) Release of Information

    Our employees, agents or subcontractorswill fromtime to time engagein training and for continuing education pursuing and/or maintaining recognised bodies like the ICF (International Coach Federation) Credentials.

    That process requires the names and contact information of all Clients for possible verification by these recognised bodies like ICF. By signing this agreement, you agree to have only your name, contact information and start and end dates of coaching shared with these recognised bodies such as the ICF staff members and/or other parties involved in this process for the sole and necessary purpose of verifying the coaching relationship, no personal notes will be shared.

    According to the ethics of our profession, topics may be anonymously and hypothetically shared with other coaching professionals for training, supervision, mentoring, evaluation, and for coach professional development and/or consultation purposes.

    12) Signatures

    This Agreement may be executed in counterparts, each of which when so executed will be deemed to be an original. Such counterparts together will constitute one agreement. Signatures may be exchanged via digital signature or electronic mail and the parties hereto agree that signature so exchanged shall be binding to the same extent as if original signatures were exchanged.

    The Agreement contains the entire agreement between the parties relative to the services referenced herein and supersede all prior agreements, letters, or oral representations regarding the same. No additions or changes hereto shall be binding upon either party unless in writing and signed by an authorized representative of each party.

    13) Notices

    All notices to be given under these Terms will be in writing (which may include email). Any notice given by email shall be deemed served when despatched.

    14) Sickness and Ill Health

    If our performance of any of our obligations under the contract is prevented or delayed due to sickness or ill health or the sickness or ill health of any of our employees, agents or subcontractors we shall inform you as soon as is reasonably practicable and such sickness or ill health constitutes a Force Majeure.

    15) Force Majeure

    We shall not be liable to you or deemed to be in breach of these Terms by reason of any delay in performing or any failure to perform any of our obligations in relation to the Services, if the delay or failure was due to any cause beyond our reasonable control.

    16) Waiver

    No delay or failure by either party to exercise any of its powers, rights or remedies under these Terms will operate as a waiver of them, nor will any single or partial exercise of any such powers, rights or remedies preclude any other or further exercise of them. Any waiver to be effective must be in writing.

    17) Termination

    Without limiting our rights or remedies, we shall have the right to terminate the Contract or cancel any Order immediately by notice to you.

    18) Severability

    If any part of these Terms is found by a court of competent jurisdiction to be invalid, unlawful or unenforceable. Then such part will be severed from these Terms, the remainder of which will continue to be valid and enforceable to the fullest extent permitted by law.

    19) Entire agreement

    These Terms together with our Consulting Agreement constitute the entire agreement between the parties and shall exclude of any other agreement, or understanding of any kind, whether oral or written, relating to the Services.

    20) Governing law and jurisdiction

    These Terms shall be governed by and construed in accordance with English law and the parties hereby agree to submit to the exclusive jurisdiction of the English courts.




    This notice applies across all services we provide, including invoicing and payment services provided.

    When we say ‘personal data’ we mean identifiable information about you, like your name, email, address, telephone number, bank account details, payment information, support queries, community comments and so on. If you can’t be identified (for example, when personal data has been aggregated and anonymised) then this notice doesn’t apply. We may need to update this notice from time to time. Where a change is significant, we’ll make sure we let you know – usually by sending you an email.

    Who are ‘we’?

    When we refer to ‘we’ (or ‘our’ or ‘us’), that means MSP Leadership Ltd. Registered as a limited company in the UK 07380829 VAT 272 7323 03. Blake House, 18 Blake Street, York YO1 8QG

    Our Business Support Manager (Sallie Brodie) will be our Data Protection Officer and can be contacted directly via email:

    How we collect your data

    When you visit our websites or use our services, we collect personal data. The ways we collect it can be broadly categorised into the following:

    Information you provide to us directly: When you visit or use some parts of our websites and/or services we might ask you to provide personal data to us. For example, we ask for your contact information when you ‘Schedule a Call’ or complete the ‘Contact Form’ with questions or to request more information. If you don’t want to provide us with personal data, you don’t have to, but it might mean you can’t use some parts of our websites or services.

    Information we collect automatically: We collect some information about you automatically when you visit our websites or use our services. We collect information when you navigate through our websites and services, including what pages you looked at and what links you clicked on. This information is useful for us as it helps us get a better understanding of how you’re using our websites and services so that we can continue to provide the best experience possible (e.g., by personalising the content you see).

    Information we get from third parties: The majority of information we collect, we collect directly from you. Sometimes we might collect personal data about you from other sources, such as publicly available materials or trusted third parties like our marketing and research partners. We use this information to supplement the personal data we already hold about you, in order to better inform, personalise and improve our services, and to validate the personal data you provide.

    Where we collect personal data, we’ll only process it:

  • to perform a contract with you, or
  • where we have legitimate interests to process the personal data and they’re not overridden by your rights, or
  • in accordance with a legal obligation, or
  • where we have your consent.
  • If we don’t collect your personal data, we may be unable to provide you with all our services.

    If you’re someone who doesn’t have a relationship with us but believe that an MSP Leadership Ltd subscriber has entered your personal data into our websites or services, you’ll need to contact that subscriber for any questions you have about your personal data (including where you want to access, correct, amend, or request that the user delete, your personal data).

    How we use your data

    First and foremost, we use your personal data to manage our relationship with you. To provide you with any services you’ve requested, provide consultancy and advisory services, to promote our services, to maintain our own accounts and records. We also use your personal data for other purposes, which may include the following:

    To communicate with you: This may include:

  • providing you with information you’ve requested from us (like training or education materials) or information we are required to send to you
  • operational communications, like changes to our websites and services, security updates, or assistance with using our websites and services
  • marketing communications (about MSP Leadership Ltd or another product or service we think you might be interested in) in accordance with your marketing preferences
  • To support you: Whether by email or otherwise.

    To analyse, aggregate and report: We may use the personal data we collect about you and other users of our websites and services (whether obtained directly or from third parties) to produce aggregated and anonymised analytics and reports, which we may share publicly or with third parties.

    How we can share your data

    There will be times when we need to share your personal data with third parties. We will only disclose your personal data to:

  • third party service providers and partners who assist and enable us to use the personal data to, for example, support delivery of or provide functionality on the website or services, or to market or promote our goods and services to you
  • regulators, law enforcement bodies, government agencies, courts or other third parties where we think it’s necessary to comply with applicable laws or regulations, or to exercise, establish or defend our legal rights. Where possible and appropriate, we will notify you of this type of disclosure
  • an actual or potential buyer (and its agents and advisers) in connection with an actual or proposed purchase, merger or acquisition of any part of our business
  • Retention

    The length of time we keep your personal data depends on what it is and whether we have an ongoing business need to retain it (for example, to provide you with a service you’ve requested or to comply with applicable legal, tax or accounting requirements).

    We’ll retain your personal data for as long as we have a relationship with you and for a period afterwards where we have an ongoing business need to retain it, in accordance with our data retention policies and practices. Following that period, we’ll make sure it’s deleted or anonymised.

    Your rights

    It’s your personal data and you have certain rights relating to it. When it comes to marketing communications, you can ask us not to send you these at any time.

    You also have rights to:

  • know what personal data we hold about you, and to make sure it’s correct and up to date
  • request a copy of your personal data, or ask us to restrict processing your personal data or delete it
  • object to our continued processing of your personal data
  • You can exercise these rights at any time by sending an email to

    If you’re not happy with how we are processing your personal data, please let us know by sending an email to We will review and investigate your complaint and try to get back to you within a reasonable time frame. You can also complain to your local data protection authority. They will be able to advise you how to submit a complaint.

    How to contact us

    We’re always keen to hear from you. If you’re curious about what personal data we hold about you or you have a question or feedback for us on this notice, our websites or services, please get in touch.

    Our email is

    1% for the Planet

    We are a proud member of 1% for the Planet, which means 1% of our annual sales goes towards supporting the environment and 1% for the Planet certifies our giving.

    Contact Us

    Aaron Penwill

    EMAIL PHONE +44 7545 555695